As with all our projects, this activity book was designed first and foremost with the target audience in mind—in this case, both primary school children and their teachers.
Serving as a learning tool, the book combines clear, accessible content with a fresh design approach. We reused select illustrations that had resonated in previous editions, helping maintain visual continuity while keeping the tone playful and engaging. The result is a resource that supports learning while keeping children interested and having fun.
This piece was part of a broader series of communication materials aimed at young audiences. Other components in the series, such as the Artists Wanted poster, can also be found in the portfolio.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
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