Posters have been described as “a scream on a wall.” Achieving that level of impact can be difficult when the design must also carry a substantial amount of information. In this case, careful grouping of content, paired with bold colour and illustration, resulted in a poster that delivers on the details—while still making a splash that yells.
Part of a broader communications series for children, this piece shares visual elements with other materials in the campaign, such as the Energy and the Environment activity book.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
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