This bilingual strategic plan outlined Canada’s national direction for marine renewable energy innovation. Designed to speak to both technical and policy audiences, Catching the Current balances clear visual hierarchy with bold environmental photography and clean, structured layouts.
It synthesizes a wide range of content—from high-level strategic vision to sector stakeholder mapping—requiring a visual system that could carry editorial narrative, infographics, and reference material with equal clarity. The goal was to reflect innovation and momentum while ensuring readability across print and digital formats.
This piece was closely related to Charting the Course, and many of its visual principles and layout strategies carried through across both publications, contributing to a consistent national voice on marine energy policy and innovation.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
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