Danara Software, a company working in “the hive” of developers, describes itself as:
“At the highest level, the service we provide is classified as ‘Technical Architecture.’ We have given overall direction to many projects, helping define the business needs of the client and then answering those needs with the appropriate computer technology. Just as people hire an architect to plan the design and supervise the construction of a building because they want to end up with a superior project at the best possible price, Danara provides the technical architecture for computer technology projects.”
MediaBox worked with Danara Software to uncover a brand identity that eloquently reflects this message. The collaboration extended beyond identity development: we continued as technical and communications partners on projects for shared clients.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
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