This full redesign of PIJAC Canada’s website involved extensive consultations with internal teams—business, education, communications, events, and membership—as well as outreach to their national member base. The result was a fully bilingual site structured to meet the specific needs of varied audiences, including the public, members, and partners.
The new design included two fully integrated microsites: one for membership management (including online registration and renewals), and another for event services (allowing members to register, book booths, and manage logistics). Both systems were customized to integrate with payment gateways and back-office workflows.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
Website: https://www.wiego.org
The WIEGO website serves as a global knowledge hub for informal workers, featuring an extensive library of publications, research, data, and advocacy tools. The redesign prioritized accessibility, multilingual support, and clear pathways for diverse audiences—including researchers, policymakers, and workers themselves.
Working closely with international teams, we introduced structural and visual improvements that made content easier to find and use, regardless of language or device. The result is a platform that reflects WIEGO’s mission: accessible, inclusive, and deeply grounded in lived experience.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
This bilingual publication was developed as two separate English and French editions, each designed to present a broad and complex range of data in a format that was both visually engaging and easy to navigate.
To support comprehension and comparison, the layout was carefully structured to maintain consistency across sections, enabling readers to scan and compare figures efficiently. Custom illustrations were developed specifically for this piece to highlight key themes and add clarity to specialized content.
Balancing technical accuracy with accessible design, the publication offers a clean, functional layout that enhances usability without sacrificing depth.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
For the International Polar Year, we delivered an extensive range of bilingual and trilingual communication products and services. These included the visual identity and logo, along with a comprehensive guidelines manual to ensure a consistent look and feel across all media. We designed and produced the website, event signage, banners, newsletters, fact sheets, kit folders, PowerPoint templates, a multimedia presentation, and even a commemorative lapel pin. Work was completed in English, French, and select portions in Inuktitut. We also supported event management, including registration logistics and coordination of photography. It was a truly wide-ranging and collaborative effort.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
Website: https://ehjv.ca
The Eastern Habitat Joint Venture (EHJV) is a partnership across six eastern provinces of Canada, dedicated to conserving critical habitat for birds and wildlife. Their website needed to speak to varied audiences—ranging from government partners and funders to conservation professionals and the general public—while honouring the collaborative nature of the organization.
Working across time zones and with input from multiple stakeholders, we developed a site that balances clarity with impact. The project involved close collaboration with photographers and other communications professionals to ensure the site reflected both the scientific grounding and emotional resonance of EHJV’s work.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
One of our longest-standing clients—and now dear friends—Founddesign entrusted us with every aspect of their communications over the years. From brand identity and signage to advertising, print collateral, social media, and multiple iterations of their website, we handled it all. We even managed their web hosting and supported their print production and media buying.
As a mid-century modern furniture and design boutique, Founddesign brought a discerning eye to everything they did. Being chosen by true design connoisseurs was both an honour and a creative challenge—one we were proud to meet time and again.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
As with all our projects, this activity book was designed first and foremost with the target audience in mind—in this case, both primary school children and their teachers.
Serving as a learning tool, the book combines clear, accessible content with a fresh design approach. We reused select illustrations that had resonated in previous editions, helping maintain visual continuity while keeping the tone playful and engaging. The result is a resource that supports learning while keeping children interested and having fun.
This piece was part of a broader series of communication materials aimed at young audiences. Other components in the series, such as the Artists Wanted poster, can also be found in the portfolio.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
This HR brochure was designed to serve two distinct audiences—front-line employees and managers—without singling out either group. One side addressed concerns and empowerment for those raising issues; the other focused on listening and accountability for those in leadership roles.
The cover image, featuring a subtle shift in focus, symbolized this two-way dynamic: speaking and listening as equally vital parts of workplace culture. Bright, inviting colours were chosen to soften the often-intimidating tone of corporate HR materials, encouraging open dialogue across all levels of the organization.
The final piece gave HR teams a single, inclusive tool that could be distributed to everyone equally—fostering a more open and supportive environment.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
Danara Software, a company working in “the hive” of developers, describes itself as:
“At the highest level, the service we provide is classified as ‘Technical Architecture.’ We have given overall direction to many projects, helping define the business needs of the client and then answering those needs with the appropriate computer technology. Just as people hire an architect to plan the design and supervise the construction of a building because they want to end up with a superior project at the best possible price, Danara provides the technical architecture for computer technology projects.”
MediaBox worked with Danara Software to uncover a brand identity that eloquently reflects this message. The collaboration extended beyond identity development: we continued as technical and communications partners on projects for shared clients.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
Designed for the International Joint Commission (IJC), this bilingual map showcases the vast network of cross-border water governance efforts between Canada and the United States. Despite the complexity of the subject matter—covering nine transboundary basins and multiple treaties, agreements, and jurisdictional boards—the map was created to be easily readable, highly accurate, and accessible to diverse audiences.
Balancing simplicity with detail, the design had to convey dense information clearly while maintaining geographic accuracy. This required careful coordination with stakeholders on both sides of the border and the ability to distill extensive technical input into a visually elegant, data-rich output.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
