One of our longest-standing clients—and now dear friends—Founddesign entrusted us with every aspect of their communications over the years. From brand identity and signage to advertising, print collateral, social media, and multiple iterations of their website, we handled it all. We even managed their web hosting and supported their print production and media buying.
As a mid-century modern furniture and design boutique, Founddesign brought a discerning eye to everything they did. Being chosen by true design connoisseurs was both an honour and a creative challenge—one we were proud to meet time and again.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
EN 
FR