{"id":304,"date":"2024-04-01T10:08:00","date_gmt":"2024-04-01T14:08:00","guid":{"rendered":"https:\/\/gabrielsenn.com\/?p=304"},"modified":"2025-06-17T12:08:26","modified_gmt":"2025-06-17T16:08:26","slug":"nortel-semiconductors-global-explorers-identity","status":"publish","type":"post","link":"https:\/\/gabrielsenn.com\/fr\/nortel-semiconductors-global-explorers-identity\/","title":{"rendered":"Nortel Semiconductors&nbsp;: identit\u00e9 de Global Explorers"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2345\" height=\"2496\" src=\"https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/global-explorers-muckups.jpg\" alt=\"Global Explorers T, mug, cap, notebook\" class=\"wp-image-306\" srcset=\"https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/global-explorers-muckups.jpg 2345w, https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/global-explorers-muckups-282x300.jpg 282w, https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/global-explorers-muckups-962x1024.jpg 962w, https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/global-explorers-muckups-768x817.jpg 768w, https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/global-explorers-muckups-1443x1536.jpg 1443w, https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/global-explorers-muckups-1924x2048.jpg 1924w, https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/global-explorers-muckups-1200x1277.jpg 1200w, https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/global-explorers-muckups-1860x1980.jpg 1860w\" sizes=\"auto, (max-width: 2345px) 100vw, 2345px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Alors que les besoins internes de Nortel en semi-conducteurs diminuaient, une nouvelle unit\u00e9 d\u2019affaires a \u00e9t\u00e9 cr\u00e9\u00e9e pour desservir une client\u00e8le externe \u00e0 l\u2019\u00e9chelle mondiale. MediaBox a \u00e9t\u00e9 mandat\u00e9e pour d\u00e9velopper une identit\u00e9 de marque repr\u00e9sentant ce groupe \u00e9mergent de sp\u00e9cialistes \u2014 la division des semi-conducteurs \u2014 sous le nom de&nbsp;<strong>Global Explorers<\/strong>.<\/p>\n\n\n\n<p>L\u2019identit\u00e9 devait refl\u00e9ter l\u2019innovation et l\u2019ambition tourn\u00e9e vers l\u2019ext\u00e9rieur, afin d\u2019aider le groupe \u00e0 se positionner sur les march\u00e9s internationaux. MediaBox a con\u00e7u le nom et l\u2019iconographie, qui ont \u00e9t\u00e9 d\u00e9ploy\u00e9s dans les communications internes et externes pour susciter l\u2019enthousiasme, renforcer la fiert\u00e9 au sein de l\u2019\u00e9quipe et cr\u00e9er un effet d\u2019annonce autour du lancement de cette nouvelle initiative.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p id=\"block-7a083547-5522-462a-a478-1dd07697936f\">Si j\u2019ai assur\u00e9 la direction cr\u00e9ative et la supervision du projet \u2014 entre autres t\u00e2ches \u2014 pour la plupart des projets de mon portfolio, le r\u00e9sultat final refl\u00e8te un processus collaboratif. J\u2019ai travaill\u00e9 \u00e9troitement avec des professionnel\u00b7le\u00b7s de divers horizons : r\u00e9dacteur\u00b7trice\u00b7s, d\u00e9veloppeur\u00b7euse\u00b7s, illustrateur\u00b7trice\u00b7s, photographes, imprimeur\u00b7euse\u00b7s et coll\u00e8gues designers. Mon r\u00f4le consistait \u00e0 orienter la strat\u00e9gie et \u00e0 veiller \u00e0 la mise en \u0153uvre, tout en valorisant les contributions de chacun\u00b7e. Je crois que diriger en design, c\u2019est comme diriger un orchestre et non jouer de tous les instruments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full wp-duotone-115b00-ffffff-1\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"20\" src=\"https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/danara-line.png\" alt=\"\" class=\"wp-image-214\" srcset=\"https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/danara-line.png 700w, https:\/\/gabrielsenn.com\/gsc-content\/uploads\/2025\/06\/danara-line-300x9.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>As Nortel\u2019s internal need for semiconductors declined, a new business unit was launched to serve external clients worldwide. MediaBox was brought in to develop a brand identity that would represent this emerging group of specialists\u2014the semiconductors division\u2014under the name&nbsp;Global Explorers. The identity needed to signal innovation and outward ambition, helping the group position itself in [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,4],"tags":[],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-identity","has-thumbnail"],"_links":{"self":[{"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/posts\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/comments?post=304"}],"version-history":[{"count":1,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/posts\/304\/revisions"}],"predecessor-version":[{"id":307,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/posts\/304\/revisions\/307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/media\/305"}],"wp:attachment":[{"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/media?parent=304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/categories?post=304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/tags?post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}