{"id":336,"date":"2024-08-15T15:27:00","date_gmt":"2024-08-15T19:27:00","guid":{"rendered":"https:\/\/gabrielsenn.com\/?p=336"},"modified":"2025-06-18T17:08:35","modified_gmt":"2025-06-18T21:08:35","slug":"brand-architecture-dada-%c2%b7-aventure-%c2%b7-goingto","status":"publish","type":"post","link":"https:\/\/gabrielsenn.com\/fr\/brand-architecture-dada-%c2%b7-aventure-%c2%b7-goingto\/","title":{"rendered":"Architecture de marque : Dada \u00b7 Aventure \u00b7 goingto"},"content":{"rendered":"

Cette famille de marques a vu le jour avec Dada Destination Services, un fournisseur national de services de relocalisation<\/em> destin\u00e9 aux entreprises et aux familles d\u00e9m\u00e9nageant au Canada ou \u00e0 l\u2019int\u00e9rieur du pays. Reconnue dans tout le secteur, la marque Dada a servi de fondation \u00e0 deux initiatives d\u00e9riv\u00e9es qui ont su prolonger son identit\u00e9 de mani\u00e8re coh\u00e9rente et significative. Dada Destination Services<\/strong>, a national provider of relocation services for corporate clients and families moving to or within Canada. Recognized across the industry, the Dada brand served as the foundation for two spin-off initiatives, each extending its identity in meaningful ways.<\/p>\n\n\n

\n
\"Dada<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

La premi\u00e8re, le r\u00e9seau immobilier Aventure\u2122<\/em>, \u00e9tait un r\u00e9seau national de r\u00e9f\u00e9rencement lanc\u00e9 en collaboration avec des partenaires de premier plan dans l\u2019industrie. Son identit\u00e9 visuelle s\u2019inspirait de la cr\u00e9dibilit\u00e9 d\u00e9j\u00e0 acquise par Dada, tout en affirmant sa propre position au sein de l\u2019architecture de marque. Aventure\u2122 Realty Network<\/strong>, was a national real estate referral network launched in collaboration with industry-leading partners. Its visual identity was designed to borrow from Dada\u2019s established credibility while asserting its own position within the brand umbrella.<\/p>\n\n\n

\n
\"Aventure\u2122<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

En 2003, Dada et MediaBox se sont associ\u00e9s pour cr\u00e9er  goingto<\/strong>\u2014 une plateforme en ligne dynamique offrant des informations, des ressources et des outils pour les personnes mut\u00e9es et leurs familles. Reprenant certains \u00e9l\u00e9ments de l\u2019identit\u00e9 de Dada, la marque a \u00e9t\u00e9 con\u00e7ue pour inspirer une familiarit\u00e9 imm\u00e9diate tout en mettant de l\u2019avant une approche num\u00e9rique et centr\u00e9e sur l\u2019utilisateur.<\/p>\n\n\n

\n
\"going<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Ce partenariat \u00e0 long terme a donn\u00e9 lieu \u00e0 une vaste gamme de projets de design : d\u00e9veloppement de marques, design \u00e9ditorial, publicit\u00e9, sites web, intranets et extranets, ainsi qu\u2019un outil de gestion d\u2019entreprise num\u00e9rique (Live Dada).<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n
\n\n\n\n

Si j\u2019ai assur\u00e9 la direction cr\u00e9ative et la supervision du projet \u2014 entre autres t\u00e2ches \u2014 pour la plupart des projets de mon portfolio, le r\u00e9sultat final refl\u00e8te un processus collaboratif. J\u2019ai travaill\u00e9 \u00e9troitement avec des professionnel\u00b7le\u00b7s de divers horizons : r\u00e9dacteur\u00b7trice\u00b7s, d\u00e9veloppeur\u00b7euse\u00b7s, illustrateur\u00b7trice\u00b7s, photographes, imprimeur\u00b7euse\u00b7s et coll\u00e8gues designers. Mon r\u00f4le consistait \u00e0 orienter la strat\u00e9gie et \u00e0 veiller \u00e0 la mise en \u0153uvre, tout en valorisant les contributions de chacun\u00b7e. Je crois que diriger en design, c\u2019est comme diriger un orchestre et non jouer de tous les instruments.<\/p>\n\n\n\n

\"colour<\/figure>","protected":false},"excerpt":{"rendered":"

This brand family began with Dada Destination Services, a national provider of relocation services for corporate clients and families moving to or within Canada. Recognized across the industry, the Dada brand served as the foundation for two spin-off initiatives, each extending its identity in meaningful ways. The first, Aventure\u2122 Realty Network, was a national real estate referral […]<\/p>\n","protected":false},"author":29,"featured_media":337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,6,4,14,8,13,7],"tags":[],"class_list":["post-336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-editorial","category-identity","category-multimedia","category-signage","category-social-media","category-web-digital","has-thumbnail"],"_links":{"self":[{"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/posts\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":3,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/posts\/336\/revisions"}],"predecessor-version":[{"id":354,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/posts\/336\/revisions\/354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/media\/337"}],"wp:attachment":[{"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/media?parent=336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/categories?post=336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gabrielsenn.com\/fr\/wp-json\/wp\/v2\/tags?post=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}