For the International Polar Year, we delivered an extensive range of bilingual and trilingual communication products and services. These included the visual identity and logo, along with a comprehensive guidelines manual to ensure a consistent look and feel across all media. We designed and produced the website, event signage, banners, newsletters, fact sheets, kit folders, PowerPoint templates, a multimedia presentation, and even a commemorative lapel pin. Work was completed in English, French, and select portions in Inuktitut. We also supported event management, including registration logistics and coordination of photography. It was a truly wide-ranging and collaborative effort.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
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