Originally designed as a standalone poster, this piece illustrates the complexity of managing competing uses within Canada’s ocean environment. The goal was to communicate dense and technical subject matter—ranging from renewable energy to heritage protection—in a way that was both engaging and accessible to non-specialist audiences.
The isometric infographic balances clarity and detail, using a 3D cutaway style to depict a cross-section of marine, coastal, and terrestrial activities. It successfully presents layered information at a glance, which led to the artwork being reused in multiple NRCan publications over time.
For broader use in editorial or online contexts, a simplified version of the illustration was later created. The style—while showing its age—remains effective, and for this reason the updated, vector-based thumbnail is now used for modern display purposes.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
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