New Vice President of Sales Joins This & That Canine Company


December 1st, 2017, Toronto, ON – This and That Canine Company Inc. (This & That Canine Co.), a Canadian industry standard in the natural pet treat category, is proud to announce Dan Collins as the company’s Vice President of Sales. Collins’ responsibilities will include implementing a groundbreaking sales analytics product specifically designed for This & That Canine Co., driving revenue through all channels of distribution to the end customer, internal as well as external sales team leadership, as well as executive responsibilities.

Collins joins the This & That Canine Co. team from PLB International Inc., based out of Boucherville, QC. PLB International Inc., established in 1968, is a family owned and operated manufacturer of high-end pet food catering specifically to the pet specialty retailers. It was there that Collins served as Regional Sales Manager. During his 8+ year successful tenure, he assisted in an array sales and marketing techniques to further develop the brand for their home market.

Collins also provides This & That Canine Co. with 12+ years of direct sales experience in the pet industry where his keen sense of marketing and relationship development have allowed him to build a strong reputation not only for himself, but for all brands he has represented.

Jay Chagnon, who formerly held the title of Vice President of Sales and Marketing, will continue to be an integral part of This & That Canine Co. in his new role of Vice President of Marketing and Innovation. Jay’s experience in his previous position with This & That Canine Co., being a former Pet Specialty Retailer, as well as having a sharp sense of future trends in the industry, will further allow This & That Canine Co. to continue to develop unique and successful pet products with the quality and marketing advantage that our customers have come to expect.

“I have had great respect for This & That Canine Co. for many years and I am excited for the opportunity to be part of such a great organization!” – Dan Collins, Vice President of Sales

“Dan’s arrival to our company signifies a new chapter in the This & That story. By bring a level of clarity and focus directly to the sales end, it will allow me to better concentrate my skillset and passion for marketing and innovation, which has been the hallmark of This & That Canine Co..” – Jay Chagnon, Vice President of Marketing and Innovation

“Dan is an individual I had personally earmarked in the past as someone who would make an exceptional addition to our team. I am beyond excited to welcome him to the This & That family!” – Mitch Burko, President & CEO
This and That Canine Company Inc. was founded in 2009 and quickly became a success in the Canadian pet specialty marketplace. Expanding to the United States in 2015, their achievements have continued south of the border with retailer partnerships coast to coast. With an understanding that producing only the highest quality treats has become an industry standard, their focus on marketing has elevated the company to become one of the top manufacturers in the pet industry.


CANADA | 634-638 Magnetic Dr. Toronto, ON M3J 2C4
USA |255 Cooper Ave, Suite 112 | Tonawanda, NY 14150
Tel: 416-645-7052 Fax: 866-218-0887


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