As Nortel’s internal need for semiconductors declined, a new business unit was launched to serve external clients worldwide. MediaBox was brought in to develop a brand identity that would represent this emerging group of specialists—the semiconductors division—under the name Global Explorers.
The identity needed to signal innovation and outward ambition, helping the group position itself in global markets. MediaBox developed the name and iconography, which were deployed across internal and external communications to spark enthusiasm, foster pride among team members, and generate buzz around the launch of this new initiative.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
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