This full redesign of PIJAC Canada’s website involved extensive consultations with internal teams—business, education, communications, events, and membership—as well as outreach to their national member base. The result was a fully bilingual site structured to meet the specific needs of varied audiences, including the public, members, and partners.
The new design included two fully integrated microsites: one for membership management (including online registration and renewals), and another for event services (allowing members to register, book booths, and manage logistics). Both systems were customized to integrate with payment gateways and back-office workflows.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
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