This HR brochure was designed to serve two distinct audiences—front-line employees and managers—without singling out either group. One side addressed concerns and empowerment for those raising issues; the other focused on listening and accountability for those in leadership roles.
The cover image, featuring a subtle shift in focus, symbolized this two-way dynamic: speaking and listening as equally vital parts of workplace culture. Bright, inviting colours were chosen to soften the often-intimidating tone of corporate HR materials, encouraging open dialogue across all levels of the organization.
The final piece gave HR teams a single, inclusive tool that could be distributed to everyone equally—fostering a more open and supportive environment.
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
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