Our Mission, Vision, and Values
The Pet Industry Joint Advisory Council of Canada provides leadership and communication between all sectors of the pet industry through resources, training, and advocacy to promote the highest level of pet care.
To be the leader in the advancement and development of a vibrant pet industry, working together for the well being of pets and their families.
Collaboration: We have a commitment to respect and collaborate with our internal and external sources for the advancement of animal well-being and the industry.
Excellence: We strive continually to learn and improve so that we may help our industry achieve the highest standards possible.
Responsibility: We deal honestly and fairly with our industry, the public and one another.
Leadership: PIJAC Canada is dedicated to leading the way in the development of policies, resources and best practices that benefit pets, pet families and Canadian pet businesses.