Created the visual identity and launched the website for a global initiative led by Nobel laureates, former heads of state, and leading scientists during the first wave of COVID-19. Developed under high pressure and extremely tight deadlines. While short-lived and visually restrained by necessity, the project required rapid consensus-building and coordination with international leaders in policy and science.
“Sometimes, design isn’t about polish — it’s about getting the right people aligned, fast.”
While I provided creative direction and project oversight—among other tasks—for most of my portfolio samples, the final outcome reflects a collaborative process. I worked closely with professionals across disciplines, including writers, developers, illustrators, photographers, printers, and fellow designers. My role included guiding strategy and execution while empowering others to contribute their strengths. I believe leadership in design means conducting the orchestra, not playing every instrument.
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